CHECKING OUT INDIVIDUALS'S MEDIA CONSUMPTION HABITS

Checking out individuals's media consumption habits

Checking out individuals's media consumption habits

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What are some of the methods smart devices have evolved the way we consume media? - keep reading to learn more.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form website video content, the way in which people are getting their information is also shifting. People are increasingly turning towards internet news sources, rather than viewing television, to learn about current worldly affairs. Nevertheless, at the same time, due to a constant flow of information, people are becoming overwhelmed by substantial amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have sizeable followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with trusted and verified news sources, in a format they can easily follow.

In the present digital age, mobile phones have come to be one of the most prevalent tools that people are using to view videos and gain access to media. These days, many social media networks are offering limitless feeds of brief, successive videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a variety of customised content and interact instantly, making these videos a lot more appealing and addicting than conventional media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Consequently, this trend is shifting the way individuals are actively looking for and expecting to get information, in a faster, much shorter and more functional format.

Over the last few years, with the growth of digital media, the way in which individuals consume media has changed substantially. For several years, traditional television was the primary source of home home entertainment for many people. Nevertheless, ever since the development of streaming services, many viewers are turning away from scheduled tv, particularly among younger individuals. Instead, worldwide media content analysis shows that more people are purchasing memberships to streaming services, which strongly affirms the transformation in audience consumption habits. These options are popular for enabling people to see the shows and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.

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